PRIVACY POLICY

1. INTRODUCTION & SCOPE

Digital Lucent LLC ("Digital Lucent," "Company," "we," "our," or "us"), a Texas limited liability company, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, and safeguard personal information when you visit our website, request a quotation, communicate with us, purchase our services, or interact with our business.

This Policy applies to information collected from website visitors, prospective and existing clients, business partners, vendors, contractors, and individuals who communicate with us through our website, forms, email, telephone, client onboarding, project management platforms, or marketing channels.

It does not apply to third-party websites, applications, or services that may be linked from our platform.

By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy.

2. DEFINITIONS

For the purposes of this Privacy Policy, the following terms have the meanings set forth below:

  • "Client" means any individual, business, or entity that purchases or engages Digital Lucent's professional services.
  • "Personal Information" means any information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, to an identifiable individual.
  • "Services" means all professional services offered by Digital Lucent, including website and mobile application development, ecommerce solutions, UI/UX design, branding, graphic design, SEO, digital marketing, content writing, and related software consulting.
  • "Third-Party Service Provider" means any external vendor, cloud host, payment processor, or technical provider engaged by Digital Lucent to support our operations or service delivery.
  • "Website" refers to the official Digital Lucent website and any webpages operated under our domain.

3. INFORMATION WE COLLECT

3.1. Information You Provide Directly

We collect personal information that you voluntarily provide when contacting us, requesting quotes, entering contracts, or using our Services.

This includes:

  • Contact & Identity Data: Full name, company name, job title, email address, telephone number, mailing address, and country/region.
  • Business & Project Assets: Industry type, company size, project objectives, design preferences, branding guidelines, domain details, hosting credentials, API access keys, product data, and supplied content files required for project execution.
  • Communications & Support Data: Correspondence, inquiries, feedback, support requests, meeting notes, project approvals, and administrative exchanges.
  • Payment & Transaction Data: Limited payment information received via authorized third-party payment processors, including billing name, billing address, invoice details, transaction reference numbers, and payment status. Digital Lucent does not process or store complete credit card or bank account credentials on its systems.

3.2. Information Collected Automatically

When you visit our Website, technical diagnostic data is automatically recorded to ensure platform stability, performance, and security.

This may include:

  • Technical & Device Data: IP address, browser type and version, operating system, device type, screen resolution, and language settings.
  • Usage & Navigation Data: Date/time stamps, referral URLs, pages viewed, time spent per page, clickstream paths, and general performance analytics.

This data is collected in aggregated or pseudonymized form and is not used to identify individual visitors, except as necessary to investigate security incidents, prevent fraud, enforce our legal rights, or satisfy legal mandates.

4. COOKIES, ANALYTICS & TRACKING TECHNOLOGIES

We use cookies, web beacons, pixels, session storage, and similar technologies to maintain website security, recall user preferences, analyze traffic trends, measure campaign effectiveness, and optimize site experience.

  • Essential & Functional Cookies: Necessary for core functionality, page navigation, and secure access.
  • Analytics & Performance Cookies: Provided by trusted third parties (such as Google Analytics) to gather aggregated, statistical metrics regarding visitor engagement, popular content, and site traffic sources.

Most web browsers allow you to control, block, or clear cookies via browser preferences.

Please note that disabling essential cookies may impact Website functionality.

Where required by applicable law, non-essential cookies are only deployed with your consent.

5. HOW WE USE YOUR INFORMATION

We process personal information exclusively for legitimate business, operational, contractual, and legal purposes, including to:

  • Prepare proposals, SOWs, quotations, and service agreements.
  • Execute, deliver, and manage agreed digital, creative, and software development projects.
  • Facilitate client onboarding, milestone updates, invoice processing, and account management.
  • Provide technical support and respond to inquiries.
  • Maintain, secure, and optimize our Website, network, and system operations.
  • Detect, prevent, and investigate cyber incidents, fraudulent transactions, or unlawful activity.
  • Send service-related, administrative, or legal notices.
  • Send marketing communications, company updates, and educational resources (subject to opt-out rights).
  • Comply with statutory obligations, court orders, or lawful government demands.

6. LEGAL BASES FOR PROCESSING (WHERE APPLICABLE)

Where subject to international data privacy frameworks (such as the EU/UK GDPR), our processing of personal information rests on one or more established legal grounds:

  • Contract Performance: Necessary to perform pre-contractual steps or fulfill obligations under an executed SOW.
  • Legitimate Business Interests: Necessary to operate, secure, and promote our business without infringing on your fundamental rights.
  • Legal Compliance: Necessary to fulfill statutory, tax, accounting, or regulatory duties.
  • Consent: Where you have explicitly authorized processing (which may be withdrawn at any time).

7. THIRD-PARTY PROVIDERS, DATA SHARING & BUSINESS TRANSFERS

7.1. Service Providers

We do not sell your personal information to third parties.

We share personal information only with vetted Third-Party Service Providers strictly as necessary to perform essential operational functions.

These include cloud infrastructure and web hosts, payment gateways, CRM platforms, project management tools, security monitoring providers, and analytics services.

All vendors are bound by confidentiality and security obligations consistent with this Policy.

7.2. Legal Compliance & Protection

We may disclose personal information if required to do so by law, court order, subpoena, or government regulation, or when we reasonably believe disclosure is necessary to:

  • Enforce our Terms of Service or contractual agreements.
  • Protect the rights, property, safety, or intellectual property of Digital Lucent LLC, our clients, or the public.
  • Detect, mitigate, or defend against fraud, security risks, or illegal activity.

7.3. Business Transfers

If Digital Lucent LLC undergoes a merger, acquisition, corporate reorganization, asset sale, or bankruptcy, personal information may be transferred to the acquiring or successor entity as part of business assets, subject to continued protection under this Policy.

8. DATA SECURITY & RETENTION

8.1. Safeguards

Digital Lucent LLC implements commercially reasonable administrative, technical, and physical security measures—including encrypted communication channels, restricted access protocols, firewalls, and system monitoring—designed to protect personal information from loss, unauthorized access, disclosure, or destruction.

However, no internet transmission or electronic storage system is 100% secure, and absolute security cannot be guaranteed.

8.2. Data Retention

Personal information is retained only for as long as necessary to fulfill the purposes outlined in this Policy, manage active client engagements, satisfy legal, tax, or accounting retention mandates, enforce agreements, and resolve disputes.

Upon expiration of necessary retention windows, data is securely deleted, anonymized, or destroyed.

9. INTERNATIONAL DATA TRANSFERS

Digital Lucent LLC is headquartered in Texas, United States.

Personal information collected from outside the United States may be transferred to, stored, and processed in the U.S. or other jurisdictions where our cloud infrastructure providers operate.

By using our Website or engaging our Services, you acknowledge this transfer.

Where required by applicable law, we implement standard contractual safeguards to ensure an adequate level of data protection during cross-border transfers.

10. MARKETING PREFERENCES & OPT-OUT

Where permitted by law or with your consent, we may send you commercial communications regarding our Services, agency news, or industry insights.

You may opt out of promotional communications at any time by clicking the "unsubscribe" link in any marketing email or contacting us directly.

Opting out of marketing emails does not impact transactional, project, or legally required communications.

11. YOUR PRIVACY RIGHTS

Depending on your location and subject to statutory exceptions, you may hold the following rights regarding your personal information:

  • Access & Portability: Request confirmation of processing and a copy of your personal data.
  • Correction: Request correction of inaccurate or incomplete personal information.
  • Deletion: Request erasure of your personal data, subject to legal or contractual retention exceptions.
  • Restriction & Objection: Request restrictions on specific processing activities or object to processing based on legitimate interests.
  • Withdrawal of Consent: Withdraw consent previously granted for specific processing.

To exercise any of these rights, contact us as specified in Section 15.

We may verify your identity before completing your request.

12. CALIFORNIA PRIVACY NOTICE (CCPA/CPRA)

This section applies strictly to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).

  • Categories Collected: In the preceding twelve (12) months, we have collected Identifier Data (names, emails, IPs), Customer Records (contact/business information), Commercial Data (purchased services), Internet/Network Activity (analytics), and Professional/Employment Data (company details).
  • Purposes & Disclosure: We collect and disclose these categories solely for the operational business purposes described in Sections 3, 5, and 7 of this Privacy Policy.
  • No Sale or Sharing: Digital Lucent LLC does not sell personal information and does not share personal information for cross-context behavioral advertising.
  • California Rights: California residents have the right to know, access, correct, and delete personal information, and the right to non-discrimination for exercising these privacy rights. To submit a California consumer request, please contact us using the information provided below.

13. CHILDREN'S PRIVACY

Our Website and Services are directed exclusively to commercial businesses and adults aged eighteen (18) years and older.

We do not knowingly collect personal information from children under thirteen (13) years of age.

If we learn that a child under thirteen (13) has provided personal data without parental consent, we will take prompt steps to delete such information.

14. CHANGES TO THIS PRIVACY POLICY

Digital Lucent LLC reserves the right to modify or update this Privacy Policy at any time to reflect operational, technology, or legal changes.

Revisions become effective immediately upon posting to our Website and are indicated by the "Last Updated" date displayed at the top of this Privacy Policy.

Continued use of our Website or Services following an update constitutes acceptance of the revised Privacy Policy.

14. CHANGES TO THIS PRIVACY POLICY

Digital Lucent LLC reserves the right to modify or update this Privacy Policy at any time to reflect operational, technology, or legal changes.

Revisions become effective immediately upon posting to our Website and are indicated by the "Last Updated" date displayed at the top of this Privacy Policy.

Continued use of our Website or Services following an update constitutes acceptance of the revised Privacy Policy.

15. CONTACT INFORMATION

For questions, concerns, or privacy rights requests regarding this Privacy Policy or our data practices, please contact us at:

Digital Lucent LLC

  • Website: https://www.digitallucent.com
  • Email: info@digitallucent.com